Last month Starbucks sent down a message to its employees about its plans to help undermine the United States by seeking to further the destructive progressivism ailing our nation. The four major areas Starbucks has targeted are Support for Mexico, Illegal immigrants, refugees and Obamacare. No surprise that none of these four things help the business or the American people.
The cost of this virtue signaling is a drop in both positive image and product interest. Business after business have attempted similar stunts where adopting a public stance on a political issue resulted in large losses. Notable exceptions have occurred when businesses have stood against the progressives. However, at the end of the day people want businesses to do business not political posturing.