YouTube is facing opposition as they attempt to bring large corporate interests on board in pursuit of profits. Their subscription is a betrayal of their user base of content creators but it is a move that makes sense when considering the low value of online advertising. Advertising was the money maker and to change business models will probably impact users, content creators and the corporations driving this more than expected.
There are also changes happening that are being made a bit more behind the scene that have drawn the attention of YouTube’s content creators, including those with millions of followers. The users are the core of YouTube, not the corporate media, and these users are increasingly ready to jump ship. YouTube dominates the online video space and risks becoming obsolete but perhaps this isn’t an issue for Alphabet since they have the money to buy out any sites that rise from YouTube’s fall.